Dhruva Ailman and Marco Oppedisano are from opposite ends of the country - Aliman calls California home, and Oppedisano lives in New York - but they both make intriguing instrumental music, and hey, they're both MadeLoud artists. Small world, right? Aliman is a composer who delves into electronica and dance as frequently as ambient music. His music has appeared in diverse places, from "Keeping...  Read more

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As a cold Sunday dawns on us here in Austin, TX, we wave goodbye to the neon spangled outfits and patchy facial hair of bands and brethren from Brooklyn (and elsewhere, maybe) and wave hello to our old haunts – now conveniently empty of carpet-baggers, PR pitchmen, social media “experts,” Sobe sponsors, etc. We also must begrudgingly learn to accept a whole influx of people who visited and now...  Read more
Recap – Thursday and Friday Thursday- The festival has become a tsunami of great times. Too much to get into one blog post, so just hang in there for the comprehensive recap next week. I did see Thurston Moore play an acoustic set, and We Are Scientists bring down the house, but I have to devote this space to two of the greatest performances I’ve ever witnessed. Images of The XX Witness is the...  Read more
Thursday was another productive and exciting installment of SXSW, but to be completely honest, folks, festival fatigue had begun to set in more than once. Biking around in the sun, having random strangers tell you your ride “sucks,” drinking too much too early, getting bored between bands, skipping meals, sleep deprivation…I know, it sounds like the sort of “problems” only an asshole would...  Read more
So, I've had some issues with my camera situation. This festival has been a huge learning experience as well as greatly entertaining. I couldn’t have hoped for a better Wednesday night. I love this town, and I love this festival in spite of all the pretentious teen angst. SXSW gives thousands of artists a global platform to perform and be found. There’s a meaning to promotion that reaches beyond...  Read more
This year presents quite a few firsts for MadeLoud. Whereas last year we breezily hopped from east side venue to venue, catching up on whatever unofficial showcases caught our eyes (including the one we co-sponsored), this year we went the official route. Image of All Get Out Our CEO Howard Huang came in early to catch the interactive portion of the festival, checking out the Twitter founder’s...  Read more
I started out my SXSW before the actual festival at Momo’s on West Sixth. The World Groove showcase brought out a vibrant crowd filled with dancers and beautiful young people. Austin’s Ocote Soul System was the highlight. They mix deep funk grooves with electronics and Latin singing. DJs from San Francisco and New York filled in between sets with sharp beats and funky rhythms. Momo’s is one of my...  Read more
SXSW brings in musicians from all over the world. The festival gives you the chance to travel across musical boundaries whilst bouncing around Austin venues. Take a gander at our international music guide to SXSW. Wednesday March 17- Serena-Maneesh / Oslo NORWAY / 1am / Club De Ville 900 Red River St / Serena Maneesh have a new record coming out at the end of the month, and after listening to the...  Read more
Disheartened over the ubiquitous popularity of twee pop? Fret not dear metalhead. SXSW does more than just cater to Dirty Projectors fans. Get your fucking thrash on with Madeloud’s SXSW Metal Guide. Wednesday March 17- High on Fire / 12:15am / Mohawk Patio 912 Red River St / Mohawk’s indoor and patio stages are filled to the brim with hard thrashing destruction to make your ears bleed. If you’re...  Read more
The SXSW Music Conference features a broad array of events catered towards musicians, industry wonks, and fans. Most events focus on the economics of new media and new marketing strategies emerging in the music industry. Take a gander at our guide to 2010’s massive listing of panels and workshops all happening the first two days of the music festival at Austin Convention Center, 500 East Cesar...  Read more
Don’t bother with the headliners; they’ll be back to Austin someday. And why go see a band you heard of, or some derivative likeness? Take the plunge into cerebral obscurity with Madeloud’s guide to Avant/ Experimental SXSW concerts. Wednesday March 17- Hauschka / 11:15pm / Central Presbyterian Church 200 E 8th St / Hauschka is the principle attraction, but the rest of the showcase promises to be...  Read more

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